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Meet Kim Carlson

Kim CarlsonOften credited for tirelessly working to preserve our planet long before global warming hit the mainstream radar, Kim Carlson is an eco-savvy entrepreneur, green business author and eco-chic lifestyle expert. She is the Founder of five successful companies that use earth-friendliness as their driving force. Carlson’s book, Green Your Work: Boost Your Bottom Line While Reducing Your Eco-Footprint - about the many advantages of being an environmentally responsible business - was released in January 2009. Her latest venture is the development of the EarthSmart Product Standard, a retail product certification program devised in collaboration with the country’s leading scientists, academics and environmentalists that will prove to be the most innovative environmental screening process to date.

Kim practices what she preaches. (Except she doesn’t really preach, she enthuses.) For over twenty years, she has been a high-profile, socially responsible business leader, eco-preneur and activist called upon to consult for corporations, universities, governments and consumer groups. She has worked with politicians and policy makers as Chair of the Minnesota Environmental Initiative, a member of the Governors Roundtable for Sustainability and as a Public Policy Forum Fellow at the Humphrey Institute of the University of Minnesota. Kim was a pioneer in the green housing movement in the early 90s, which subsequently has become a major national phenomenon. She is also the founder of five companies that use earth-friendliness as their driving force and serves as a board member for 6 non-profit environmental organizations. Kim’s EarthSmart Consumer Test – designed for consumers to discover how green their lifestyle is – has become a buzzed-about benchmark of green living.

As the “EarthSmart Expert” on NBC, the host of the national radio program, Livin’ The Green Life and the regular guest writer for The Minneapolis Star Tribune Newspaper’s Saturday Home Section, Kim educates the public on the pleasures of a planet-friendly lifestyle, discussing topics ranging from stylish organic entertaining to nontoxic gardening and eco-golf. Kim has been featured in Self, Health, Shape, Natural Health, Cooking Light, Bride & Groom, Experience Life, and Midwest Home.

EarthSmart Consumer